First Past the Post with Business-to-Business Offerings
Case Study: Intel® Xeon® processor 5500 series
Enterprise Server Data-Intensive Computing Sporting Index turns to Intel® Xeon® processor 5500 series to launch its new business service
Sporting Index is the world leader in online sports spread betting, and the first company to introduce interactive online sports spread betting. Founded in 1992 with five staff members and 50 clients, the company today has 70 percent of the UK market segment and provides spread betting to the general public on a large number of sporting events, as well as political events such as general elections and popular reality TV shows. Its business was rapidly expanding and the company was concerned that its IT infrastructure was not robust enough to cope. It wanted to implement a new IT platform that would underpin its growth and provide a solid foundation for future expansion.
• Business-to-business (B2B) offering. Sporting Index needed to underpin its new business service, which offers real-time price and event data for online entertainment sites and high-street bookmakers, with a robust and reliable IT system
• Future growth. Also required an IT platform that would enable in-house programmers to develop in-house software for new services to be launched across Europe and into the Asia-Pacific region
• Comprehensive testing. Ran memory software on its applications, and then ran the applications on Dell, HP and Sun Microsystems servers to establish performance and latency on each platform
• Data center costs. Also established the cost per kWh of running different types of servers to assess the true data center operating cost for each platform
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